Reader Profile

Reader Profile

Women 96% 
Male  4%

     Average age- 24
     Working- 60%
      still studying- 40%
      Married or living with a partner: 64%


            
  Its important to..                                                                                                 

• keep up to date with the latest music- 83% yes 17% say that they love the classics!
• buy the latest CDs or downloads- 97% of the public said yes  

  Big spenders
£40 on CD's per month
£25 on the cinema per month


                                                                              Collection         
                                                                          285 CD's on collection
                                                                         150 posters
                                                                         168 downloads
                                                                        Average time spent reading a magazine- 1 hour 45 minutes

                ''VIVA MAKES YOU READ IT UP UP, AND RAVE IT ON!"

Average spend on:
CD's- £10.5 million
live events- £5.8 million
cinema- £6 million
downloads- £8 million